Methodology
Whatever the service we offer, throughout these ten years of experience we have designed a precise methodology that allows us to be very efficient in creating, implementing and optimizing campaigns.
This is the basis of our work
It is true that, depending on your type of business, we apply certain specificities that work in your sector and cannot be extrapolated to others.
PHASE A: ONBOARDING
Step 1: First Approach
We talk to you to analyze your company.
The keys to your business
Your marketing strategy
The performance of your tactics
Step 2: Digital Analysis
We use different digital analysis software to have a complete view of what is happening both in your digital environment and in that of your competitors to make a comparison and analyze where you are and what you can achieve in the short, medium and long term.
What do we analyze about your competitors ?
Keywords for which they put the most effort into advertising
Keywords for which they capture the most traffic
Pricing Policy
Messages
Step 3: Strategic Advice
Once the analysis is completed, we will advise you on all aspects that can contribute to conversion: from corporate image to user experience (Ux) or CRO (Conversion Rate Optimization).
Step 4: Implementation
Once we have talked to you and we are all clear about the strategy to follow, we get down to work: we create your control panel, we create the copy for the ads, the banner designs and everything necessary to reach the established objectives.
PHASE B: OUR DAY-TO-DAY
Analytics + CONTINUOUS Optimization
Once we have launched the campaign, the fundamental pillar of our work is analytics. We observe every user interaction with our ads thanks to the information provided by tools such as Google Analytics (on your website) or our Google Ads dashboard.
In our day-to-day work, we perform A/B tests, change ad titles, descriptions, etc. This optimization is what allows us to improve our clients’ results every day.
We work without limit …
Of advertisements
Of campaigns
Of countries
Of languages
Of dedicated hours
We do everything possible for the client to grow: if the client grows with our work, we will grow with him. We do not have permanence contracts: our vision is that the client stays with us because of the results and the service provided.
Many minds thinking about your business
ONE MANAGER, ONE TEAM
In our offices, the atmosphere is 100% Google Ads and PPC agency.
In their day-to-day work, both designers and programmers talk about PPC and this is noticeable in the atmosphere of the office.
When hiring NDC, the client has a manager assigned to him, but he gets the knowledge and strategy of the whole team, since we work together and very much aligned with a clear objective.
IN PERMANENT CONTACT WITH YOU
We do not wait until the end of the month to prepare an extensive report for the client: day by day we work hand in hand with the client or his marketing team.
By all means: email, telephone, Whatsapp messages, videoconferences, or face-to-face meetings when necessary.
Our offices are always open for the client.
TRACK YOUR RESULTS IN REAL TIME
Each client has a dashboard with performance data that they update in real time so that they are always aware of the performance of their campaigns.
Some have different dashboards where they visualize the most important data on a day-to-day basis, and another dashboard with more data that allows you to quickly pull up all the information about your business.
The latest technology to maximize your Return on Investment (ROI)
In our day to day we work with different software, either management, analysis or optimization.
With one of our projects we are Google CSS Partner so we have direct integration with Merchant, thus offering savings in the CPC of our customers in Google Shopping directly.
Our Software
Fastest price scanning and modification in the world
Competitor analysis, both on page and off page.
Recordings of user sessions, heat maps to study how the traffic received by the website behaves
Reputation platforms
Data processing
DATA alone is not enough: it must be interpreted.
The data provided by our software requires interpretation. This is the most human part, where experience and common sense come into play.
We work with groupings of data that allow us to make performance readings by country, language or region, in order to detect market trends as quickly as possible.
On a daily basis, we analyze client data, contrast them and draw conclusions to optimize campaigns and reach the objectives set.
We transform data and statistics into value for the company.
2.We work the information in a handcrafted way.
OBJECTIVES OF DATA INTERPRETATION
ENHANCE
Enhance the most profitable items so that the client can scale its business in a scalable, continuous and sustainable way.
ADJUST
Adjust the less profitable items to turn around and offer profitability without giving up that visibility or traffic.
DISCARD
Discard investment items that are not profitable in order to allocate that investment to more productive items for our client's business.
Our ultimate goal is always to achieve maximum profitability for our clients, as well as their sustainable growth.